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在安防行业,生产企业的营销渠道通常由系统集成商、工程商、经销商和生产商组成,随着市场容量迅速增大、市场精细化,制造商更需要借助经销商的力量赢得市场。而当安防行业进入营销时代,经销商的地位更会得到制造商的重视。渠道营销中,经销商扮演着不可忽视的角色,而厂商共赢的营销模式,将是保证制造商与经销商共同努力与发展的基础。
In the security industry, the marketing channels for manufacturing enterprises are usually composed of system integrators, contractors, distributors and manufacturers. As the market capacity increases rapidly and the market is refined, manufacturers also need to rely on the power of distributors to win the market. When the security industry into the marketing era, the status of dealers will get the manufacturer’s attention. Channel marketing, distributors play a role that can not be ignored, and manufacturers win-win marketing model, manufacturers and distributors will be to ensure that the joint efforts and development of the foundation.