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伴随着微信功能不断发展,企业可以更好地利用微信这个平台,进行点对点地精准营销。企业在使用微信营销过程中要打造定制化的平台;与朋友圈结合加强口碑效应;利用LBS定位系统;提升客户关系管理(CRM);建立法律法规完善管理机制。
With the continuous development of WeChat functions, enterprises can make better use of WeChat’s platform for precision point-to-point marketing. Enterprises in the use of WeChat marketing process to create a customized platform; and friends circle to enhance the reputation effect; use of LBS positioning system; enhance customer relationship management (CRM); establish laws and regulations improve the management mechanism.