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随着近年来现代经济与科技全球化的飞速发展,使得旅游新型推广与传播方式——影视剧旅游随之应运而生。之所以影视剧能够成为旅游新型推广与传播工具,是因为影视剧中所出现的旅游地形象对宣传该地旅游具有重要作用,能够激发旅游者至该地旅游的兴趣,进而促成旅游者的旅游行为。尤其是近几年,影视剧对传播与推广旅游地的作用与影响逐渐显露出来,怎样看待影视剧对旅游产业传播的影响,可以说是一个亟须探讨的问题。为此,本研究从传播学视角阐述了影视剧的特征与内涵,并分析影视剧对旅游产业传播与推广的影响。
With the rapid development of modern economy and the globalization of science and technology in recent years, the new tourism promotion and transmission mode - the film and television tourism came into being. The reason why the film and television drama can become a new tourism promotion and dissemination tool is that the image of the tourism destination appearing in the film and TV plays an important role in promoting the tourism in that place and can stimulate tourists’ interest in traveling there and further promote the tourism of tourists behavior. In recent years, especially, the role and influence of film and television drama on the dissemination and promotion of tourist destinations have gradually come to light. How to view the impact of film and television on the spread of tourism industry can be regarded as an issue that urgently needs to be explored. Therefore, this study elaborates the characteristics and connotation of the film and television drama from the perspective of communication and analyzes the impact of the film and television drama on the dissemination and promotion of the tourism industry.