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当前,我国经济在国内发展面临着结构的调整和优化,因为传统的经济发展方式已经越来越不能满足当前经济发展的要求,而在国际上要面临着激烈的市场竞争,这些情况客观上都要求我们要创造自己的品牌,拥有自主品牌不仅能够提高企业竞争力,更可以使我国在经济全球化中占据有利地位。本文从我国品牌发展的现状着手,从而分析自主品牌存在一些问题的原因,最后找到促进我国自主品牌发展的措施。
At present, the development of China’s economy is facing structural adjustment and optimization in China. Because the traditional mode of economic development has become increasingly unable to meet the requirements of the current economic development and is facing fierce market competition internationally, all of which are objectively It requires us to create our own brand. Having our own brand can not only improve the competitiveness of enterprises, but also make our country occupy a favorable position in economic globalization. This article starts with the current situation of brand development in our country, and analyzes the reasons why some problems exist in our own brands. Finally, we find the measures to promote the development of our own brands.