“蓝海战略”作为引导企业摆脱竞争,开创“蓝海”的战略理论,价值创新是其精髓。广告营销作为一种策略性的思考,也需要摆脱现阶段模仿和重复地竞争环境,开拓新的营销方式,或是在原本基础营销的方式中寻找价值创新。本文将以“蓝海战略”为指导,分析广告策略中的创新形式,并结合相关案例试图挖掘在数字时代各营销方式的“蓝海”。 “Blue Ocean Strategy ” as a guide to guide enterprises out of competition, creating “Blue Ocean ” strategic theory, value innovation is its essence. Advertising marketing as a strategic thinking, but also need to get rid of the current stage of imitation and repeated competition in the environment, open up new marketing methods, or in the original basic marketing approach to find value innovation. In this article, we will use “Blue Ocean Strategy” as a guide to analyze innovative forms in advertising strategies and try to find “Blue Ocean” marketing strategies in the digital age by combining with relevant cases.