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伴随着我国现代化发展进程的加速,设计行业也逐渐开始产业化,与此同时,设计细分的程度也越来越高。而在这个过程中,企业形象CI设计悄然兴起。所谓企业形象CI设计就是经济发展与设计产业结合所产生的新型的设计学科。在企业形象设计(CI)中有一个不可或缺的重要组成部分——VI,即企业VI视觉设计(Visual Identity)。VI的设计则具有同一性、差异性、民族性、有效性等特点。而VI也成为当今社会企业身份的象征。企业可以通过VI信息传达企业的方向、理念,商品的发展、变更,以及新闻信息等,并通过该信息的传达,得到消费群的反应。因此,VI设计也可以被誉为是“可视性语言”和“符号、非文字的交流”。所以,VI设计在企业品牌经营中具有传达、促销、引导、使用、治愈等信息价值。除此之外,VI是整个CI战略中的视觉上的表达形式,也是整个企业品牌识别中,传播能力和感受能力最具体、最直接、项目最多、层面最广的静态平面识别符号。
With the acceleration of the process of China’s modernization, the design industry has gradually begun to industrialize, meanwhile, the degree of design segmentation is also getting higher and higher. In this process, the corporate image CI design quietly rise. The so-called corporate image CI design is the combination of economic development and design industry generated by the new design disciplines. There is an integral part of Corporate Identity Design (CI) - VI, the Visual Identity of Enterprise VI. The design of VI has the characteristics of identity, diversity, nationality and validity. The VI has also become a symbol of today’s social enterprise identity. Enterprises can use the VI information to convey the direction of the business, ideas, product development, change, and news information, and through the communication of information to get the reaction of consumer groups. Therefore, VI design can also be praised as “Visibility Language ” and “Symbol, Non-Text Communication ”. Therefore, VI design has the value of communicating, promoting, guiding, using, healing and other information in the brand management of an enterprise. In addition, VI is the visual expression in the whole CI strategy and the static, flat recognition symbol with the most concrete, direct, most projects and most extensive brand awareness in the entire enterprise.