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产品这个词可以有很多定义,也并没什么官方和非官方之分,在这许多的解释之中,我最喜欢的是这一个:“产品是用来满足人们需求和欲望的物体或无形的载体。”我们在定义产品的核心价值究竟是什么时,首要就是从这三重属性开始探寻:核心产品,是消费者购买这个产品所获得的利益,这个你必须是让别人能够感受到,并且你是要足够强大的。你不能忽悠一个卖点,别人根本不信。实体产品,就是你看到,拿到,用到,感受到的这个产品。
There is a lot of definition of the word product, and nothing official or unofficial, and among my many interpretations, my favorite is this one: “The product is an object that is used to satisfy people’s needs and desires or is invisible Carrier. ”" When we define what the core value of a product is, the first and foremost thing is to start with the triple attributes: the core product, which benefits the consumer from purchasing the product, which you have to make available to others, and You are strong enough. You can not flicker a selling point, others simply do not believe. Physical products, that is, you see, get, used, feel this product.