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During the Mid-Autumn Festival and National Day holiday fromSeptember 30 to October 7, about 425 million people--equivalent to thetotal population of North America--traveled the country, creating sales inthe retailing rand catering sectors in excess of 800 billion yuan ($127.04 bil-lion). This sum is roughly 10 percent of South Korea or Mexico's GDP in2011. The travel rash set a new record for China's eight-day holiday.