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在互联网时代,作为检索的首要目标,论文标题成为学术论文发挥影响力的首要渠道,因此论文标题的长短结构就可以对论文的下载率和引用率产生重要影响。本文通过对2001年至2012年12种中国经济学权威期刊上发表的19000多篇学术论文的文献计量学分析,发现论文标题长度对论文的下载率和引用率具有显著的正向影响,其中对下载率的影响更大。同时,含有副标题的论文,增加了检索可能,有更高的下载率,但对引用率影响不显著;三段式标题的论文,同时有更高的下载率和引用率;而标题包含引号的论文,不利于检索,因此对下载率和引用率有负面影响。
In the Internet age, as the primary objective of the search, the title of the essay becomes the primary channel of influence of the essay. Therefore, the length and structure of the essay title can have a significant impact on the essay’s download rate and citation rate. Based on the bibliometric analysis of more than 19,000 academic papers published in 12 authoritative periodicals of Chinese economics from 2001 to 2012, it is found that the title length has a significant positive impact on the download rate and citation rate Download rate greater impact. At the same time, essays with subheadings may increase the retrieval probability and have a higher download rate, but the effect on the reference rate is insignificant. The essay with the three-stage title also has a higher download rate and reference rate, while the title contains the quotation marks Papers, is not conducive to search, so the download rate and the reference rate has a negative impact.