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本文以2011年加拿大“蒙特利尔秦兵马俑展”为案例,对300余名观众进行了现场问卷调查,发现多数观众对中国文化元素特别是历史文化比较感兴趣,但对中国及中国文化不甚了解,对中国形象的认知尚不确定。通过调查发现,大多数观众认可对外文化交流对提升中国形象的积极作用,并且能够超越中西方文化对于政治与意识形态上的分歧。因此,利用中华民族丰富的文化遗产资源,积极开展对外历史文化交流,传播和平发展、和谐世界的理念,以展示和传达完整的中国形象,应该成为新时期文化强国战略的重要内容。
Based on a case study of the “Montreal Qin Terracotta Warriors and Horses Exhibition” held in Canada in 2011, this article conducted a survey on more than 300 spectators and found that most of the audience are interested in Chinese cultural elements, especially in history and culture, but not in China and the Chinese culture Understand that the perception of China’s image is uncertain. The survey found that most of the audience recognized the positive role of foreign cultural exchange in enhancing China’s image and can surpass the political and ideological differences between Chinese and Western cultures. Therefore, taking advantage of the abundant cultural heritage resources of the Chinese nation and actively carrying out the concept of foreign historical and cultural exchanges, spreading peace and development and building a harmonious world to showcase and convey the complete image of China should become an important part of the strategy of strengthening China through culture in the new era.