脱离作家之笔,小说《白鹿原》以其丰厚隽永的艺术魅力累积起巨大的象征资本,成为各种艺术形式介入、攀附与改写的对象,除过《白鹿原》广播剧外,转向视觉传播成为一种显在现象。视觉传播具象化了想象空间,使视觉性成为文化主因,赋予视线以特殊的文化意义,不同的视觉传播形态的出现实现了《白鹿原》的意义重构与传播增殖。 Apart from the writer’s pen, the novel “Bailuyuan” accumulates tremendous symbolic capital with its rich and meaningful artistic charm. It has become the object of intervention, attachment and adaptation of various art forms. Apart from the Bailuyuan broadcast drama, the shift to visual communication has become a In the phenomenon. Visual communication has visualized the imagination space, made visual sense the main culture and given special cultural significance to the line of sight. The appearance of different forms of visual communication realizes the reconstruction and spread of the meaning of “White Deer Plain.”