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四川文化旅游资源以巴蜀文化为主体,少数民族文化为特色,共同构成独具地方特色的文化旅游资源体系。依托四川地区的自然资源和人文资源,旅游行业发展突飞猛进,形成了具有本地特色的旅游产业供应链。游客也不断从观光游览的传统方式逐渐向注重文化的高层次发展。面对这样的需求,文化旅游的兴起和发展就成为了旅游业发展的必然趋势。本文旨在以“供应链”管理的角度研究文化旅游资源开发,降低资源开发过度、资源浪费,提升节点企业的文化认同,对四川文化旅游的可持续发展提供思路。
Sichuan cultural tourism resources to Bashu culture as the mainstay, minority culture features, together constitute a unique local cultural tourism resources system. Relying on the natural resources and cultural resources in Sichuan, the development of tourism industry by leaps and bounds, forming a tourism industry with local characteristics supply chain. Visitors also continue to gradually focus on the cultural high-level development from the traditional way of sightseeing. Faced with such needs, the rise and development of cultural tourism has become the inevitable trend of tourism development. The purpose of this paper is to study the development of cultural tourism resources from the perspective of “supply chain ” management, to reduce the excessive exploitation of resources and waste of resources, to enhance the cultural identity of node enterprises and to provide ideas for the sustainable development of cultural tourism in Sichuan.