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企业是树,文化是根。一项研究表明,世界500强企业是因拥有优秀的企业文化而出类拔萃,而最本质的动力即是企业文化促进了人力资源效益的最大化。如同人格魅力,企业文化好比企业灵魂,优秀的企业文化深刻影响企业的制度创新、技术创新和管理创新。它内化为企业的经营理念与企业精神,促进企业员工发挥最大能动性创造最大价值。同时它又外化为品牌形象的有机部分,成为吸引顾客的重要元素。企业文化作为企业在长期生产经营中形成、积累,经过筛选提炼并倡导的一套优良作风、行为方式
Business is a tree, culture is the root. A study shows that Fortune 500 companies excel because of their outstanding corporate culture, and the most essential motivation is that corporate culture promotes the maximization of human resource efficiency. As the charisma, corporate culture is like the soul of the enterprise, excellent corporate culture profoundly affects the institutional innovation, technological innovation and management innovation. It is internalized into the business philosophy and entrepreneurial spirit, to promote the staff to maximize the initiative to create the most value. At the same time it is externalized as the organic part of the brand image, becoming an important element to attract customers. Corporate culture as a long-term production and operation of enterprises in the formation, accumulation, through the screening and advocacy of a set of fine style, behavior