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近几年来,大幅面喷绘市场发生了巨大的变化,大幅面产品的应用越来越广泛,已逐步渗透到包括印前、广告、装饰、摄影等许多行业。面对这个不小的市场空间,各生产厂家展开激烈竞争,各种大幅面喷绘机给用户带来很大的选择余地。惠普作为喷绘市场的一员,其喷绘产品在行业的应用非常广泛。我们随意走访了北京几家比较有代表性的将大幅面喷绘设备应用于不同行业领域的公司,以了解这些领域中大幅面产品的应用情况。在室内装饰市场的应用随着大幅面喷绘业的不断发展,北京的五四大街形成了以户内广告为主的喷绘市场一条街。面对街道两侧林立的店面和宣传广告,我们不禁疑惑:这么多家业务如此相近的企业都在一起,各公司如何能抓住自己的客户,在竞争中不断发展呢?
In recent years, the large-format inkjet printing market has undergone tremendous changes. The application of large-format products has become more widespread and has gradually penetrated into many industries including prepress, advertising, decoration, and photography. Faced with this not small market space, manufacturers compete fiercely and various large-format inkjet printers give users a great deal of choice. HP is a member of the inkjet market and its inkjet products are widely used in the industry. We visited several of the more representative companies in Beijing that applied large-format inkjet equipment to different industries in order to understand the application of large-format products in these fields. Application in the interior decoration market With the continuous development of the large-format inkjet industry, Beijing’s Wusi Street has formed a street of inkjet printers, dominated by indoor advertising. Faced with the storefronts and advertisements on both sides of the street, we can’t help wondering: So many companies with similar businesses are all together, how can companies seize their customers and continue to develop in the competition?