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随着信息时代的快速发展,电子商务在近些年来同样如火如荼地发展着,于2012年已实现8万亿元的交易金额。但获得巨额经济利益的同时,电子商务也暴露出诸多问题,其中消费者个人信息缺少完善的保护措施成为限制电子商务发展的重要因素。本文结合当前电子商务环境下消费者个人信息的安全状态,分析了其到侵犯的原因,并提出了相应的保护措施。
With the rapid development of the information age, e-commerce has also been in full swing in recent years. In 2012, e-commerce has achieved an amount of 8 trillion yuan. However, while gaining huge economic benefits, e-commerce has exposed many problems. The lack of perfect protection measures for consumer’s personal information has become an important factor restricting the development of e-commerce. This paper analyzes the reasons for the infringement of consumer personal information in the current e-commerce environment and puts forward the corresponding protection measures.