“商场如战场”这是一句在中国商界尽人皆知的“名言”。从某种意义上看,这句话有其合理之处,但商场竞争者之间与战场敌我之间又有一个本质的区别,那就是商场上的竞争者之间并不是非要你死我活、你败我胜,竞争对手之间也可以双赢,可以相安无事,继而可以合作。一、竞争者之间的和谐共生首先,竞争者可以通过差异化营销避开 “Shopping malls such as the battlefield ” This is a well-known in the Chinese business “famous saying ”. In a sense, this sentence has its own merits, but there is another essential difference between the mall competitors and the battlefield enemy, that is, the competitors on the mall is not to kill you and live, you I win the defeat, competitors can also win-win situation, can be no problem, and then can cooperate. First, the harmonious symbiosis between competitors First of all, competitors can avoid differentiation through marketing