论文部分内容阅读
营销学者海伦·爱德华(Helen Edward)在最近一期营销专栏里说,大多数企业获得了市场营销协会奖(Marketing Society Awards),目的是为了传播品牌,而不是为了振兴企业业务。
Helen Edward, a marketing scholar, said in a recent marketing column that most companies have received the Marketing Society Awards in order to spread the brand, not to revitalize the business.