论文部分内容阅读
一个工业企业,只有不断地开发新产品,向市场提供适销对路廉价优质的新产品,才能保持企业旺盛的生命力和竞争力,求得长盛不衰的发展。由于任何新产品从投入——成长——到衰退,都有周期性变化的规律。即新产品的市场寿命是有限的,是不断更新换代的。本文探讨问题的着眼点,是在激烈的市场竞争条件下,使新产品缩短投入期和成长期,迅速打开市场,延长成熟期,扩大销售量,盈得最大的新产品开发效益的营销策略。 一、组合性策略
An industrial enterprise can only keep developing its new products and provide new products with marketable, high-quality, and high-quality products in order to maintain its vitality and competitiveness, and achieve sustainable development. Since any new product goes from input-growth to recession, it has a regular pattern of changes. That is, the market life of new products is limited, and it is constantly updated. The focus of this article is to explore the issue, in the fierce market competition conditions, so that new products can shorten the input period and growth period, quickly open the market, extend the maturity period, expand sales, and maximize the profitability of new product development marketing strategy. First, the combination of strategies