近两年来,随着各个省级、市级博物馆积极响应国家号召向社会公众免费开放,整个博物馆行业进入到一个新的发展阶段。如何满足不同层次社会公众的需求,成为每一个博物馆所要面对的首要问题。同时,这一问题也间接地引领着博物馆自身发展的方向。为了更好地了解社会大众对博物馆的需求,提高博物馆的自身宣传水平,特别是在博物馆免费开放以后,随着参观人群的职业构成、年龄结构、文化层次等方面的变化,社会大众对博物馆的宣传方 In the past two years, with the provincial and municipal museums actively responding to the national call for free to the public, the entire museum industry has entered a new stage of development. How to meet the needs of the public at different levels has become the primary issue that every museum faces. At the same time, this issue also indirectly leads the direction of development of the museum itself. In order to better understand the needs of the general public for museums and improve the publicity of the museum itself, especially after the museum has been liberalized for free, as the occupational composition, age structure and cultural level of the visiting population change, Promoter