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  In marketing a coupon is a ticket or document thatcan be exchanged for a financial discount or rebatewhen purchasing a product Customarily, coupons areissued by manufacturers of consumer packaged goodsor by retailers, to be used in retail stores as a part ofsales promotions, They are often widely distributedthrough mail, magazines, newspapers and the Interact.Interact coupons have become poptflar recently,because there is no postal cost, and the printing cost isborne by the user (who prints the coupons) rather thanthe businesses issuing them.
  
  Coupon History起源
  
  The first known coupons were used by the Greeks. The Greeks sold coupons at eventsand theatres. Some coupons had to be paid for, and other coupons were given away4.
  The modem coupons were .born in 1894! Asa Candler, the druggist who bought theformula for Coca-Cola for $2,300, gives out handwritten tickets for a free glass of his newfountain drink.
  In 1909, coupons first saw widespread use in the United States when the local grocerC.W.Post conceived the idea to. help'sell breakfast cereals and other products. Today, morethan 700 corporations offer coupon discounts. Each year, coupons generate more than 8billion dollars in transactions7 within the U.S. alone.
  During 1930's, Coupons were a staple in American households because of theDepression. Everyone needed to save money wherever possible, and clipping couponsclips weekly grocery bills.
  By now, 77% of consumers report using coupons, making it one of the most popularshopping activities in America.
  
  Coupons and Coca-Cola优惠券与可口可乐的热销
  
  In 1888, the Coca-Cola Company wasincorporated with Asa Candler as one of thepartners. He transformed Coca-Cola from aninsignificant, drink into a profitable business byusing innovative advertising techniques, Thekey to this growth was Candler's ingeniousmarketing including having the company'semployees and sales representatives distributecomplimentary coupons for Coca-Cola. Coupons weremailed to potential customers and placed in magazines.It is estimated that between 1894 and 1913 one in nineAmericans had received a free Coca-Cola, for a total of8,500,000 free drinks. By 1895 Candler announcedto shareholders that Coca-Cola was served inevery state in the United States.
  
  Today网上优惠券
  
  Coupons have transended history and now new forms of themare online. Online coupons are a way for companies to increasetheir business online. There are many different typesof online coupons such as discounts, freeshipping, first time customer coupons,and free stuff. According to OnlineCoupons Find Takers, "Nearly one-third of Intemet users are pointing andclipping their way to savings viaonline coupons."
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