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在媒体激烈竞争的态势下,新老媒体的交流与融合不可避免。电视读报节目的开设,便是电视媒体与纸质媒体相互融合的生动体现。目前,开设电视读报类节目的媒体如:央视新闻频道早间节目《媒体广场》,汇集了各家媒体的新闻资讯;央视经济频道《第一时间》栏目中的《马斌读报》;上海东方卫视《看东方》节目中的《早报早知道》;凤凰卫视杨锦麟主持的《有报天天读》……电视读报类节目的频频推出,一方面反映了在激烈竞争下的电视媒体不断创新的势头,同时也体现了多种媒体的融合与优势互补。但是冷静地对这种现象作一番客观分析便会发现,电视读报类节目的出现却是喜忧参半。
Under the situation of intense competition in the media, the exchange and integration of new and old media are inevitable. The opening of the television program for reading newspapers and newspapers is a vivid demonstration of the integration of the television media and the paper media. At present, the media such as CCTV news channel morning show “Media Square” have been set up with news media of various media; “Reading of Ma Bin” in the column of “the first time” of CCTV Economic Channel; Shanghai Oriental Satellite TV “see the East,” the program “Morning Post knows”; Phoenix TV Yang Jinlin presided over the “reported daily reading” ... ... Television reading newspaper programs frequently introduced, on the one hand reflects the fierce competition in the television media continue The momentum of innovation, but also reflects the integration of a variety of media and complement each other. However, if we calmly make some objective analysis of this phenomenon, we can find that the appearance of television reading and reading programs is mixed.