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开发研制在市场上有竞争力的农机新产品,最关键的是产品本身的质量要高、功能要好、价格要合理。除此之外还有一些因素,如新产品投放市场的时机、销售渠道的选择、销售艺术与售后服务等等,均对提高新产品竞争力,有不可低估的影响。因而要提高农机新产品竞争力,在保证新产品适销对路的同时,还必须采取如下一些提高农机新产品竞争力的策略。
The key to developing and developing new agricultural machinery products that are competitive in the market is that the products themselves must be of high quality, good functionality, and reasonable prices. In addition to other factors, such as the timing of new products to be put on the market, the choice of sales channels, sales arts and after-sales services, etc., all have an impact that can not be underestimated. Therefore, to improve the competitiveness of new agricultural machinery products, while ensuring that new products are marketable, we must also adopt the following strategies to increase the competitiveness of new agricultural machinery products.