互联网已经彻底改变了我们的生活方式,移动支付也使人们的交易方式变得新奇、便捷。其实,早在许多年前,在欧美等发达国家,移动支付业务就被广泛应用于地铁、公交线路的检票系统、报亭、小型超市的零售领域。一些世界知名品牌的连锁店内也引入移动支付技术以吸引新的消费者,用消费返电子券等措施,提升消费者的忠诚度,从而进行差异化竞争。 The Internet has revolutionized our way of life, and mobile payments have made it a novel and easy way for people to trade. In fact, as early as many years ago, in the developed countries such as Europe and the United States, the mobile payment business was widely used in the subway, bus line ticket checking system, kiosk, small supermarket retail areas. Some of the world’s leading brands in the chain also introduced mobile payment technology to attract new consumers, consumer spending electronic coupons and other measures to enhance consumer loyalty, in order to differentiate the competition.