市场营销是中职院校的重点课程,对于学生未来就业产生重要影响。在这种情况下,为了进一步提高中职院校市场营销水平,就需要寻找一种科学的教学方法,才能切实保证市场营销专业教学质量。在本次研究中,文本重点阐述了案例教学法在中职院校市场营销专业课程中应用的相关问题,先分析了案例教学法在中职市场营销课程中的应用价值,再对市场营销专业如何开展案例教学进行分析,希望能对教师工作有所帮助。 Marketing is a key course of vocational colleges, which has a significant impact on the future employment of students. In this case, in order to further improve the level of marketing in secondary vocational schools, we need to find a scientific teaching methods, in order to effectively ensure the quality of marketing professional teaching. In this study, the text focuses on the application of case-based approach in marketing major courses in secondary vocational schools. It first analyzes the application value of case-based approach in secondary vocational education courses, and then the marketing professional How to carry out case teaching analysis, hoping to help teachers work.