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本期网络专题的主题是“何处惊羡且看会展”。在这期专题中,我们总结了2013年中国展览、会议业中十个颇具特点的品牌营销典型案例,对会展全行业、全产业链进行梳理。此内容于会展、会议杂志皆宜。中国展览、会议业中十个颇具特点的品牌营销典型案例,他们分别包括活动品牌、目的地等不同推广主体,采取的营销手法也各不相同,力求呈现过去一年会展活动营销策划的丰富多彩。而在这些光怪陆离、别出心裁,甚至剑走偏锋的营销案例中,我们无意将大众普遍评价
The theme of this issue of the network topic is “Where are you surprised and see the exhibition”. In this special issue, we summarized ten typical brand marketing cases in China’s exhibition and conference industry in 2013, and sorted out the entire industry and the whole industry chain of the exhibition. This content is suitable for conferences, conventions and magazines. There are ten typical brand marketing cases in China’s exhibition and conference industry. They include different promotion subjects such as event brands and destinations, and adopt different marketing techniques. They strive to present the richness and diversity of the marketing planning of the exhibition activities in the past year. . In these bizarre, ingenious, and even sword-fighting marketing cases, we have no intention of general evaluation.