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通过对相关研究进行梳理,归纳出评价台湾休闲农业企业核心竞争力的五类指标,即资源整合能力、资源创新能力、营销服务能力、品牌经营能力和战略领导能力;并运用德尔菲法和层次分析法,将这五类指标进一步细化、分解与赋权,构建了台湾休闲农业企业核心竞争力评价指标体系,为台湾休闲农业企业有效提升竞争优势提供了理论依据.
Through sorting out the related researches, the paper summarized five kinds of indexes to evaluate the core competitiveness of leisure agriculture enterprises in Taiwan, that is, the resource integration ability, the resource innovation ability, the marketing service ability, the brand management ability and the strategic leadership ability. Using the Delphi method and the hierarchy Analysis method, these five categories of indicators further refinement, decomposition and empowerment of Taiwan’s leisure agriculture enterprises to build a core competitiveness evaluation index system for Taiwan’s leisure agriculture enterprises to effectively enhance the competitive advantage provides a theoretical basis.