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营销战略对航空公司而言是指导性的方针,随着航空公司阶段性的发展以及区域市场的不断扩张,或者随着经济结构的调整采取的转型性发展策略,具有一定规模和效益的航空公司的眼光也必将会瞄向国际航空市场。
Marketing strategy is the guiding principle for airlines. With the phased development of airlines and the continuous expansion of regional markets, or the transformational development strategy adopted by economic restructuring, airlines with a certain scale and efficiency The vision will also be aimed at the international aviation market.