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新中国第一个记者节的早上,广东卫视的一名主持人播完一条世界各国艺术团在上海演出的消息后说这个世界实在是越来越小了,昔日远在天边的欧美和非洲歌舞,如今我们在上海就能领略他们绰约的风姿了!其实,这位主持人没有说到的是,不仅是上海,我在湘西南边睡一个小小的山城也能通过电视来领略,全中国乃至世界各地各民族的观众几乎都可以通过电视来领略这种异域风情。可见,“地球村”的时代已经到来了。中美签署关于中国加入世界贸易组织(WTO)的双边协议,使中国在“入世”的道路上迈出了关键性的一步。如何迎接和应对WTO的挑战已不再仅仅是个理论问题了。在这里,笔者想就地市级电视台如何迎接和面对WTO的挑战作一点探讨。
On the morning of the first press conference of New China, an anchorman of Guangdong Satellite TV broadcast the news that a troupe of artists from all over the world had performed in Shanghai and said that the world is getting smaller and smaller. Songs and dances of Europe, In fact, the host did not say is not only Shanghai, I sleep in the southwestern corner of a small mountain in southern Hunan can also enjoy through television, all over China and even Almost all audiences from all ethnicities in the world can enjoy this exotic scene through television. Can be seen, “Earth Village ” era has arrived. The signing of a bilateral agreement on China’s accession to the World Trade Organization (WTO) between China and the United States has taken China a crucial step along the road of “WTO accession.” How to meet and meet WTO challenges is no longer just a theoretical question. Here, I would like to talk about how local TV stations meet and face the challenges of WTO.