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新任CEO主导企业战略转型更具优势,因此更换CEO成为企业施行战略转型的主要路径之一,但如何避免新任CEO战略转型带来的风险,使企业领导权平稳过渡从而成功转型,了解新任CEO战略转型动因很有必要德国著名体育服装品牌彪马曾连年亏损,产品一度沦落到廉价柜台上,而年仅30岁的新任CEO约亨·蔡,通过重塑品牌、张扬个性等手段使彪马起死回生,重回体育服装领导品牌的行列。这位年轻的新任CEO不仅创造了自身的行业神话,也打造了个人品牌。而号称最美CEO的卡莉·费奥瑞纳曾是惠普公
Therefore, replacing the CEO becomes one of the main ways for the enterprise to implement the strategic transformation. However, how to avoid the risk brought by the strategic transition of the newly appointed CEO, make the transition of the enterprise’s leadership smoothly transition to understand the new CEO strategy It is necessary for the transformation of the cause Puma, Germany’s famous sportswear brand has suffered losses year after year, the product was reduced to cheap counter, and only 30-year-old new CEO Jochen Cai, remade the brand, publicity and other means to make the Puma revived, Back to the ranks of the leading brand of sports clothing. The young new CEO has not only created its own industry myth, but also created a personal brand. Cali Fiorina, known as the most beautiful CEO, was HP