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在全球性自然灾害频发的今天,在媒体高度发达的形势下,当突发性事件降临时,国家及民众个体都对及时全面准确地了解信息有着迫切的需求。这个时候,媒体尤其是国家级媒体如何履行好肩负的使命,如何将理念化作最好的行动,不但是意识问题,更是实际操作问题。一切都取决于最短时间内媒体的反应、作为及其效果。从“5·12”汶川大地震的报道实践看,来自灾区一线报道的速度和力度的把握程度,直接决定和影响着整体报道的效果。
With the frequent occurrence of global natural disasters and the sudden onset of unexpected events in the highly developed media situation, both the state and the public have an urgent need for timely and comprehensive and accurate information. This time, the media, especially the national media, how to fulfill the good mission, how to turn the idea into the best action, not only the issue of consciousness, but also practical problems. Everything depends on the response of the media within the shortest period of time as and its effect. Judging from the practice of the “May 12” Wenchuan Earthquake, the speed and intensity of first-line reports from the affected areas directly determine and affect the overall effectiveness of the report.