本文就调节匹配对消费者的劝说性影响对现有研究成果进行了梳理与述评。首先,简要介绍了调节匹配的概念、分类及作用机理;其次,总结了调节匹配如何影响信息聚焦方式、信息框架及信息的其他组织形式对消息者的说服效果,并对现有研究结论的不一致之处进行了分析;最后,指出了现有研究存在的问题及进一步的研究方向。 This paper reviews and reviews the existing research results on the persuasive influence of matching on consumers. First of all, it briefly introduces the concept, classification and mechanism of regulatory matching. Secondly, it summarizes how the regulatory matching affects the effect of information focusing, information framework and other organizational forms of information on the persuasion of the messenger, Finally, it points out the existing problems and further research directions.