公益广告对于社会文明的倡导、传播和推动起着重要作用。2011年底,中央电视台启动了“汇聚力量,传播文明”——2012年公益广告项目,推出了成立“公益广告专项机构”、推出100支以上电视公益广告、拨出专项资金投入公益广告创作研究、组织央视优秀主持人及各界名人拍摄公益广告、面向全社会广泛征集公益广告片、安排更多时间播出公益广告、呼吁并推动设立中国国家级公益广告奖项等7项举措。 Public service announcements play an important role in promoting, spreading and promoting social civilization. At the end of 2011, CCTV launched the “Pivotal Power and Civilization Propagation Campaign.” - In 2012, the public service advertising project was launched, and the establishment of a “public service advertising agency” was launched. More than 100 television public service ads were launched and special funds were allocated to public service Advertising creative research, organizing CCTV outstanding host and celebrities shooting public service ads, for the whole community extensive collection of public service commercials, arrange more time to broadcast public service ads, call for and promote the establishment of China's state-level public service awards and other 7 initiatives.