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We tend to measure life by our memories. The most joyful or devastating1， exciting or stressful， interesting or hard fight for milestones from one to the next， stand out the most in our minds.
These are the things we go out of our way to do， to plan for， to work for， to pay for. Advertising encourages us to fit as many “experiences” as we can cram into our lives. When the big moment arrives， we take photos on our smartphones， upload to social media， even journal or tell our friends and children about it.
We remember these events for years， but everything else in between is forgotten.
What did you do on a typical Tuesday afternoon？ Or a quiet Thursday evening？ Or a routine Sunday morning？ It may seem unimportant， but what if the ordinary in-between moments are just as powerful as the extraordinary ones？
Who knew that a regular day sitting on the sofa with my grandmother，
These are the things we go out of our way to do， to plan for， to work for， to pay for. Advertising encourages us to fit as many “experiences” as we can cram into our lives. When the big moment arrives， we take photos on our smartphones， upload to social media， even journal or tell our friends and children about it.
We remember these events for years， but everything else in between is forgotten.
What did you do on a typical Tuesday afternoon？ Or a quiet Thursday evening？ Or a routine Sunday morning？ It may seem unimportant， but what if the ordinary in-between moments are just as powerful as the extraordinary ones？
Who knew that a regular day sitting on the sofa with my grandmother，