公信者,公众信赖之谓也。媒体的公信力,就是指新闻媒体赢得社会公众信赖的能力。它是媒体自身内在品质和外在形象在社会公众心目中所占据的位置,是衡量媒体权威性、信誉度和社会影响力的标尺。无论是报纸、广播、电视,还是互联网,作为“社会公器”,作为公共信息平台,它们各自在 Believers, the public trust that too. The credibility of the media refers to the ability of the news media to win the trust of the public. It is the position occupied by the inner quality and the external image of the media in the minds of the public and is a measure of the media’s authority, credibility and social influence. Whether it is newspapers, radio, television or the Internet, as a “social device,” as a public information platform, each of them