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“在中国开展推广活动以来,我们已经销售了10辆新车,2004年我们预计可销售40辆劳斯莱斯”。劳斯莱斯汽车中国代理商——森那美集团品牌经理李贺庭对劳斯莱斯在中国的市场前景非常乐观。据了解,2004年在中国主要推出的是劳斯莱斯最新款车型——“幻影”(Phantom)。据统计,目前在中国共有劳斯莱斯120多辆,多数是从国外购买的二手车。从2003年8月开始,正式的代理商森那美集团开始在中国销售新款车型。为“塔尖上的人群”效力的劳斯莱斯生产周期为4到6个月,客户预定需要预付10%的车款。李贺庭认为,在中国市场,劳斯莱斯“幻影”的客户有可能是企业家或作为高档酒店的礼宾车。2004年在中国市场销售的“幻影”车型有两款,即豪华版和贵族版。两车价格相差40万元,前者545万人民币,后者585万人民币。
“We have already sold 10 new cars since launching in China and in 2004 we are expecting to sell 40 Rolls Royces.” Rolls-Royce China’s agent - Senna Group brand manager Li He Ting Rolls-Royce market in China is very optimistic about the market. It is understood that in 2004 the main launch in China is Rolls-Royce latest models - “Phantom ” (Phantom). According to statistics, there are currently over 120 Rolls-Royce vehicles in China, most of which are used cars purchased from abroad. Since August 2003, Sinaloa Group, the official agent, has started selling new models in China. The Rolls-Royce for “Spire Crowd” is available in production cycles of 4 to 6 months and customers are required to pay 10% upfront. Li He Ting believes that in the Chinese market, Rolls Royce “Mirage ” customers may be entrepreneurs or as luxury hotel courtesy cars. In 2004 in the Chinese market, “Phantom” models have two, namely, Deluxe Edition and aristocratic version. The difference between the two cars 400000 yuan, the former 5450000 yuan, the latter 5850000 yuan.