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科技学术期刊在以往的运营当中,出于期刊的功能,重视学术性建设,忽略公共关系的维护和发展。在信息量极速膨胀的现代社会,科技学术期刊也该高度重视公共关系的发展策略,通过树立全员意识、构建互动交流平台、整合内外部资源、采用危机管理等策略来维护和加强公共关系,最终实现“内求团结完善,外求和谐发展”的目标,达到获得良好的社会效益和经济效益的目的。
In the past operations of science and technology academic journals, out of the function of periodicals, they attach importance to academic construction and neglect the maintenance and development of public relations. In the modern society where the amount of information is expanding rapidly, academic journals of science and technology should also attach great importance to the development strategy of public relations. By establishing a full awareness, building an interactive platform for exchange, integrating internal and external resources and adopting crisis management strategies to maintain and strengthen public relations, And ultimately achieve the goal of “seeking unity within the country and seeking a harmonious development outside” so as to achieve good social and economic benefits.