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近年来,医药院校市场营销专业改革陷入窘境,深刻认识和把握医药营销教学中的根本问题才能真正解决教学改革中的困难。本文研究了医药营销专业教学改革三方面的问题,并探讨了问题的解决路径。
In recent years, the reform of marketing major in medical colleges and universities is in a dilemma, and profound understanding and grasp of the fundamental problems in the teaching of pharmaceutical marketing can we truly solve the difficulties in teaching reform. This article studies three aspects of the teaching reform of medical marketing major and probes into the solutions to the problems.