当今社会发展急需综合型素质人才,但当前高校毕业生就业困难,已经成为一个突出的社会矛盾。我校市场营销专业是集应用性和实践性为一体的专业,为了培养符合市场需求且具有较强专业核心能力和综合素质的高级应用型人才,教师应在教学中创新和改革教学方法,从理论课程能力培养教学模式、实践环节、教学管理等方面探讨市场营销专业改革。 In today’s society, there is an urgent need for comprehensive quality personnel. However, the current employment difficulties of college graduates have become a prominent social contradiction. Our marketing major is a professional with practicality and practicality. In order to cultivate advanced applied talents who meet the market demand and have strong professional core competence and overall quality, teachers should innovate and reform their teaching methods in teaching. Theoretical courses ability to cultivate teaching mode, practice aspects, teaching management and other aspects of marketing reform.