服务于不同客户的成本差别高达30％。这意味着一些客户具有可盈利性,而另一些则没有。正确定位目标客户是企业营销战略的重要内容之一,而客户的盈利性究竟如何,这是市场细分的基本依据之一。一股而言,企业是根据自身的行业经验来划分市场,确立目标销售群的。这种经验型的计划过程,难免有欠客观,而且会导致市场分类过于粗线条,目标客户群模糊。 The cost difference between serving different customers is as high as 30%. This means that some customers are profitable, while others do not. Correct positioning of target customers is an important part of corporate marketing strategy, and what is the profitability of customers, which is the basic basis for market segmentation. In a word, enterprises are based on their own industry experience to market, establish the target sales group. This kind of experience-based planning process inevitably owes no objective, but also leads to the market classification is too thick line, the target customer base is blurred.