论文部分内容阅读
商业橱窗为商品代言,是商品和顾客沟通的必要桥梁,它的地位在现代商品传播环节中的地位越来越受到品牌管理者的重视。独具一格又富有吸引力的橱窗展示,能使受众对商品产生更大的兴趣,促进购买,带来更大的商业利益。而当代艺术中的装置艺术因为其前卫性和多样化的风格,以及蕴含着深厚多元的艺术感染力,被越来越多的国际一线大牌运用到橱窗展示设计中去,这种新的概念影响着当代商业橱窗设计的发展,值得我们去探讨和研究。
Commercial windows represent the endorsement of goods, which is the necessary bridge for the communication of goods and customers. Its position in the communication of modern goods is more and more emphasized by the brand managers. Unique and attractive window display, can make the audience have a greater interest in the product, to promote the purchase, bringing greater business interests. The installation art in contemporary art is being used by more and more international top designers in the design of window display because of its avant-garde and diversified style and rich and varied artistic appeal. This new conceptual influence With the development of contemporary commercial window design, it is worth our exploration and research.