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社会企业是一种新型社会组织,商业模式的成功与否决定其能否达到经济价值和社会价值的双重实现。本文在对社会企业商业模式概念了解的基础上,构建出基于价值角度的社会企业商业模式理论框架,并依此对苏州绿咖啡的商业模式进行分析,并探讨其商业模式运营中存在问题,提出合理化建议,以期为我国社会企业发展提供可借鉴的理论与实践基础。
Social enterprise is a new type of social organization. Whether the business model succeeds or not determines whether it can achieve the dual realization of economic value and social value. Based on the understanding of the concept of social business model, this paper constructs the theoretical framework of social business model based on value and analyzes the business model of Suzhou Green Coffee and discusses the problems in its business model operation. Rationalization and suggestion, with a view to providing the theoretical and practical basis for the development of social enterprises in our country.