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随着人类社会的不断发展和科技的快速进步,户外广告也在不断的变化和发展,人们对于户外广告的要求也早已不是“实用”就能满足的,设计过程中沿用的早期规律也正被一一打破,单一的平面符号已经无法满足受众的视觉感受和审美需求。而“立体化”视觉语言的出现使得户外广告的发展呈现出新的态势.以前的方式已不再被使用,从而更多的是在利用不同空间,不同形式来表达信息的方式,而这种方式使得我们的视觉更加丰富,更加多样化。
With the continuous development of human society and the rapid progress of science and technology, outdoor advertising is constantly changing and developing. People’s requirements for outdoor advertising are also not met by “practicality”, and the early laws followed in the design process Is being broken one by one, a single plane symbol has been unable to meet the audience’s visual and aesthetic needs. The advent of “three-dimensional” visual language makes the development of outdoor advertising show a new trend.Once the previous way is no longer used, so more is to use different space, different ways to express information, and This approach makes our vision more rich and more diverse.