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“五一”以来,天气一天天转热,冷家电市场正日渐火爆,空调、冰箱、洗衣机、电风扇等冷家电产品的销售一路上涨,消费者关注度也明显聚焦与提升。然而,就刚刚过去的“五一”来说,很多厂商精心策划的形式多样、内容丰富的促销活动,消耗了大量人力、物力和财力,最后,产品的销量与利润却没有达成增长预期。
Since May Day, the weather has become hot day by day. The market for cold household appliances is becoming more and more popular. The sales of cold household appliances such as air conditioners, refrigerators, washing machines and electric fans have been on the rise. The consumer attention has also been obviously focused and promoted. However, for the “May Day” that has just passed, many manufacturers have elaborately planned varied and rich promotional activities that consume a great deal of manpower, material and financial resources. Finally, the sales volume and profit of the products have not reached the expected growth rate .