这是一个系统工程,既需要中国所有企业的品质意识,也需要国家品牌战略的顶层规划。尽管中国已经成为世界第二大经济体,但是中国仍处在“制造业大国和品牌小国”“物质大国和精神小国”的尴尬地位之中。“中国制造”以廉价取胜,导致中国产品无法卖出溢价;同样,中国文化虽然上下五千年,但在文化输出中仍然存在强烈的文化折扣现象。品牌折扣和文化折扣成为阻碍当下中国产品走向世界的两座大山。 This is a systematic project that requires both the quality awareness of all Chinese companies and the top-level planning of a national brand strategy. Although China has become the second largest economy in the world, China is still in the awkward position of a “big manufacturing country and a small brand country”, “material power and small spiritual country.” “Made in China ” to win cheap, resulting in Chinese products can not sell a premium; Similarly, although the Chinese culture up and down five thousand years, but there is still a strong culture of cultural exports discount phenomenon. Brand discounts and discounts on culture have become two big hurdles that hinder the current Chinese products from going global.