作为商品最重要的外部特征,色彩不仅具有审美及装饰价值,还具有极其重要的象征意义。通过合理而多变的配色,商品的形式更为多样,在刺激消费者购买欲望的同时,也令我们的生活更为丰富多彩。在电子消费产品领域中,色彩更是张扬个性、表达诉求的重要媒介。本文以PSP系列掌机为代表,着重分析了该系列产品的色彩设计,介绍了最具代表性的PSP配色,分析这种产品是如何利用色彩本身的魅力来获得营销成功的。 As the most important external feature of goods, color not only has aesthetic and decorative value, but also has extremely important symbolic significance. Through a reasonable and changing color, the variety of products is more diversified, stimulating the desire of consumers to buy while making our life more colorful. In the field of electronic consumer products, color is an important medium to express individuality and express appeals. This article takes PSP series PSP as the representative, emphasizes on the color design of this series of products, introduces the most representative PSP color matching, and analyzes how this product utilizes the charm of color to achieve marketing success.