美国有一位名叫卡尔的年轻人,从“1美元邮购商品”起家,在短短几年里便挣了10亿美元。第一步,他经过精心策划,注册了一家专门邮购小商品的销售公司。第二步,他在美国第一流的妇女杂志上刊登广告:“1美元邮购商品”。因为他知道美国妇女是家庭的主要购物者,且有喜爱名牌和廉价小商品的心理特征。在广告 In the United States, a young man named Carl, who started from “one dollar mail order item”, earned a billion dollars in just a few years. In the first step, he carefully planned and registered a sales company specializing in mail-order commodities. In the second step, he advertised in the top women’s magazine in the United States: “One-dollar mail order goods.” Because he knows that American women are the main shoppers in the family, and they have the psychological characteristics of favorite brands and cheap commodities. In advertising