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作为一款应用广泛的社会网络服务(SNS)产品,微博以碎片化内容、即时点对面传播、多互动手段与多终端兼容构建了一个基于网络关系的社交平台。微博传播力主要源于其革新性结构,即微博所构建的“内容-关系的组合界面”。在这一传播界面上,热节点议题产生与扩散的便捷性和广泛性表明微博内容依然具有重要地位,但是微博差序关系格局中的强关系和弱关系成为维系内容和影响用户关注与被关注的显著力量。
As a widely used social networking service (SNS) product, Weibo built a social networking platform based on network relationships with fragmented content, instantaneous peer-to-peer broadcast, multi-interaction and multi-terminal compatibility. Microblogging spread mainly due to its innovative structure, that built by microblogging “content - the relationship between the combination of interface.” In this communication interface, the convenience and universality of the issue and diffusion of the hot node issue indicate that the content of the microblogging still plays an important role. However, the strong and weak relations in the relationship structure of the microblogging become the key factors to maintain the content and influence the user’s attention The obvious power to be concerned.