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在国际经济竞争逐渐激烈的情况下,中国对外经济发展需要大量具备商务和英语知识、具备跨文化交际能力的人才,这对商务英语专业教学来说是一个不小的挑战。分析商务英语教学中跨文化交际能力培养的作用,并且提出高校商务英语教学存在的不足,并制定有效提高商务英语教学质量的方法,促进学生跨文化交际能力的提升。
Given the increasingly fierce international economic competition, China’s foreign economic development requires a large number of qualified personnel with business and English knowledge and intercultural communicative competence. This is a challenge to Business English teaching. Analyzes the function of intercultural communicative competence in business English teaching and puts forward the shortcomings of business English teaching in colleges and universities and formulates methods to effectively improve the quality of business English teaching so as to promote students’ intercultural communicative competence.