市场细分是现代市场营销的一个重要概念,是企业在研究市场环境和消费者行为基础上选择目标市场的重要手段之一。近十年来,国内外花卉业的兴起受到各方密切关注,值得经营者研究、思考。现根据消费者需求和购买行为的差异性,对花卉市场作如下分析: 节日花卉市场从时间因素分析,一年中大体有元旦、春节、清明、“五一”、中秋、重阳、“十一”以及情人节、母亲节、圣诞节等节日花卉市场。其特点 Market segmentation is an important concept of modern marketing. It is one of the most important means for enterprises to choose their target market based on the study of market environment and consumer behavior. In the recent ten years, the rise of domestic and foreign flower industry has drawn close attention from all parties and is worth to be researched and thought by operators. According to the difference between consumer demand and purchase behavior, the flower market is analyzed as follows: From the time factor analysis, the festival flower market generally has New Year’s Day, Spring Festival, Ching Ming, May Day, Mid-Autumn Festival and Chongyang, "And Valentine’s Day, Mother’s Day, Christmas and other holiday flower market. Its characteristics