把受众拓展作为一项核心而紧迫的任务。报告提出在新闻采编部增设一个负责拓展“高级受众”职位,领导一个新的团队。此人将负责新闻采编部在社交媒体、搜索引擎和电子邮件等直接推广业务方面的策略,同时兼顾传统报纸的受众拓展。 Expand the audience as a central and urgent task. The report proposes to create a new team in charge of expanding the “senior audiences” position in the news gathering department and leading a new team. This person will be responsible for the newsgathering strategy in direct marketing of social media, search engines and e-mail, taking into account the expansion of the traditional newspaper audience.